Terms
Terms of Service.
These terms apply when you buy the GiraffeBrands build. They are written in plain English so you can read them yourself. GiraffeBrands is operated by[[LEGAL ENTITY NAME]] ("we", "us"). "You" is the person or company buying the build.
1. What you are buying
One flat fee of $4,998, paid once, for a supplement brand built and launched by us:
- A custom webstore, built for conversion and connected to our fulfillment backend.
- Access to our catalog of 190 white label supplement formulas.
- Unlimited label design and revisions, for every product you sell.
- Foundational email campaigns.
- Two months of Facebook and Instagram ad management by our media buyers, starting the day your store goes live.
- Integrated fulfillment: we hold the stock, label it under your brand and ship each order.
2. What is not included
- Ad spend. We manage the ads; the budget is yours, paid from your own account. Every dollar of spend goes to Meta, not to us.
- Your domain name and its renewal.
- Any third-party platform or software subscriptions your store needs to keep running.
- Sales tax, duties and any licences or registrations your products need in the places you sell.
- The cost of the products themselves, which is settled per order through fulfillment (see section 5).
- Custom formulation. We will formulate a product our catalog does not cover, but you cover the manufacturing minimum for it, from $500 for a few hundred units. Quoted before any work starts.
3. Timeline
The build runs to this schedule, counted from the day we take your payment and hold your vision call:
- First 24 hours — vision call, then website and label mockups.
- Day 7 — first website draft for your review.
- Day 10 — integrations and strategy call.
- Day 15 — ads go live.
These dates depend on you. If a decision, an approval or an access credential we need is late, the dates after it move by the same amount. We will tell you when that happens.
4. What we need from you
- Your vision on the first call, and decisions at the mockup and draft stages.
- A domain, and access to the accounts we need to connect.
- An ad budget ready for launch day.
- Accurate information about your products and your claims. You are responsible for the legality of what you sell and what you say about it in the market you sell it in.
5. Fulfillment
Your store runs on our fulfillment backend. We take a margin on each order we pick, label and ship for you. That margin is how the build can cost $4,998 — we are paid when your brand sells, which is the point.
Your current fulfillment rates are set out in your order form and we will give you notice before they change. You can move fulfillment elsewhere at any time; the store, the brand and the customer list are yours to take with you.
6. Ads
Our media buyers run your Facebook and Instagram ads for two months from launch. You keep ownership of the ad account, the pixel and the data in it.
Ad platforms are not under our control. Meta can reject an ad, restrict an account or change its rules at any time, and supplement advertising gets more scrutiny than most categories. We will work to resolve it, but we cannot guarantee any ad, account or product will be approved.
7. What you own
You own the brand, the store, the label artwork, the product listings and the customer list. On final payment, we assign to you all intellectual property in the work we make for you. We are your build and fulfillment partner, not a shareholder in your business.
We keep ownership of our own tooling, templates, catalog formulas and internal systems, which we license to you for use in your brand rather than transfer. Unless you ask us not to, we may name you as a client and show your brand in our own marketing.
8. Results
We do not guarantee any level of revenue, profit, subscribers or sales. Nothing on this site, including the calculator and the client results, is a promise of what your brand will earn.
The calculator is a projection based on assumptions you choose, and it says so on the page. Client figures are the actual results of those clients, and they are not typical — most new brands earn less. What a brand makes depends on the market, the product, the ad budget and how the owner runs it, all of which are outside our control. Our stated goal of $20k MRR after the ad period is a target we work towards, not a term of this agreement.
Section 9 sets out the one commitment we do make about results, and it is a commitment about our work rather than about your revenue.
9. The performance guarantee
We do not stop working on your brand until it has earned back, in revenue, the $4,998 you paid us.
Until it has, we keep working: the offers, the store, the ads and the emails. No additional fee, and no new agreement needed.
This is a commitment about our work, not a promise of a result, and it is not a refund. It does not override section 8 — we still do not guarantee any level of revenue, profit or sales. What we guarantee is that we stay on the account until the fee is earned back.
The guarantee depends on you doing what section 4 asks: giving us decisions when we need them, funding an ad budget, and letting us make the changes we recommend. If the brand is not being run, or you stop us making changes to it, there is nothing for us to work on and the guarantee does not apply.
10. Payment and refunds
The $4,998 fee is payable in full before the build starts. Fulfillment charges are billed per order as they ship.
[[REFUND POLICY — state the window and what qualifies, e.g. "full refund if you cancel before the vision call; after that the fee is non-refundable once design work has started"]]
11. Ending the agreement
Either of us can end the working relationship with 30 days' written notice. If you end it, you keep everything delivered up to that point and any refund follows section 10. If we end it, we will hand over your store, assets and customer data in a usable form.
We can suspend or end the agreement immediately if you ask us to sell something illegal, make claims we believe are unlawful, or fail to pay fulfillment charges.
12. Liability
We will do this work with reasonable skill and care. Beyond that, everything is provided as is, and we give no other warranties.
We are not liable for lost profit, lost revenue, lost data or any indirect loss. Where we are liable, our total liability is capped at the fees you have paid us in the twelve months before the claim. Nothing here limits liability for death, personal injury or fraud, which cannot be limited by law.
13. Changes to these terms
We may update these terms. The version that applies to your build is the one published when you paid. We will email clients about any significant change.
14. Governing law
These terms are governed by the laws of [[JURISDICTION]], and the courts of[[JURISDICTION]] have exclusive jurisdiction over any dispute.